麦琪萝丝杭城第2家俱乐部,全球第8家俱乐部——杭州城西银泰城俱乐部于5月1日正式与全球小朋友们见面。这是继萧山恒隆俱乐部后,麦琪萝丝在杭州的又一次战略布局,从城东到城西,麦琪萝丝辐射杭城的版图越来越大,城市亲子生活新地标即将全面崛起!
Our second club in Hangzhou and eighth club globally, Hangzhou Intime City, will officially open on the 1st of May. It’s a fantastic location for us in Hangzhou, after our first club opened in Xiaoshan in 2018. From the east to the west of the city, Maggie & Rose is popping up in more locations throughout Hangzhou, and our newest family time hangout is springing to life!
盛大的开业仪式
We’re officially open!
醒狮点睛
在中国,狮子被认为是祥瑞之物,醒狮点睛助兴也是麦琪萝丝中国俱乐部开业的传统。此次,Maggie&Rose大中华区董事长、总裁——Shirley Jin女士携英国领事馆的高级贸易投资官——姜赟先生,众安控股副总裁——潘磊先生,Maggie&Rose综合运营部运营总监——金迪女士,一同将朱砂点在狮子的眼睛上,象征给予生命,蒸蒸日上。麦琪萝丝也将在未来大展宏图,吉祥如意。
In China, lions are regarded as auspicious, and it is also a tradition we always like to include a lion dance at our new club openings. Ms. Shirley Jin, chairman and President of Maggie & Rose Greater China, together with With Mr. Jiang Fu, senior trade and investment officer of British Consulate, Mr. Pan Lei, vice president of Zhongan holdings, and Ms. Jindi, Maggie & Rose head of operations, painted the lion's eyes to symbolise new life and prosperity. We hope that Maggie & Rose will achieve great things in the future!
从左至右:
众安控股副总裁——潘磊先生;
Maggie&Rose综合运营部运营总监——金迪女士;
Maggie&Rose大中华区董事长、总裁——Shirley Jin女士;
英国领事馆的高级贸易投资官——姜赟先生;
随后,在Shirley Jin女士的隆重宣布下,Maggie & Rose麦琪萝丝杭州城西银泰城俱乐部正式开业!众领导共同将M&R颜料注入亚克力板内,“Maggie & Rose”品牌字母缓缓显现,寓意麦琪萝丝在爱的浇灌下将愈加闪耀!一如燃起的希望,由衷期许麦琪萝丝在未来的每一时刻都将成为每个家庭最宝贵的美好记忆,在场的百余名嘉宾纷纷鼓掌喝彩。
Ms Shirley Jin announced Maggie & Rose Hangzhou Intime City Club officially open! Our distinguished guests joined together to pour sand into a ‘Maggie & Rose’ sign, and we all watched as the letters for Maggie & Rose slowly appeared. It was a chance to celebrate our brand shining bright, full of love and happiness! We hope Maggie & Rose will be a place full of special memories for every family to enjoy. We were thrilled to have over 100 families joining us on the day and taking part in our opening party!
从左至右:
Maggie&Rose杭州城西银泰店店总——Jinger He;
Maggie&Rose全球总设计师——Finlay Cowan 先生;
Maggie&Rose综合运营部运营总监——金迪女士;
阿里巴巴副总裁,合伙人——语嫣(张宇)女士;
Maggie&Rose大中华区董事长、总裁——Shirley Jin女士;
杭州威雅学校创校执行校长——Tig Mooney穆狄格先生;
著名品牌高效系统专家、上海倦鸟思林品牌管理有限公司董事长、“仁情·风土”平台掌门人—— 高峰先生;
英国领事馆的高级贸易投资官——姜赟先生;
浙江文化中心副主任、表演艺术总监、浙江戏剧家协会理事——王戈刚导演
重量级特邀嘉宾,珍藏美好时光
高峰:著名品牌高效系统专家、上海倦鸟思林品牌管理有限公司董事长、“仁情·风土”平台掌门人。
曾任HERMÈS中国区商务总监、BOTTEGA VENETA中国区总裁、小星辰品牌集团总裁兼首席执行官、中国玩具和婴童用品协会副会长、广州珠海区人大代表;
曾任上海外国语大学MBA中心特聘教授以及多家商学院奢侈品管理课程导师。
杭州威雅学校创校执行校长——Tig Mooney穆狄格先生
阿里巴巴副总裁,合伙人——语嫣(张宇)女士
右二:浙江省统战部港澳处处长——宋立 先生
右一:浙江省统战部二级调研员——任秀华 女士
左一:浙江省海峡两岸经济文化发展促进会台商台企专委会副主任;杭州台商协会常务副会长——林佳燕 女士
左一:杭州市萧山区妇联主席——赵青女士
右一:杭州电视台青少·体育频道主持人——咚咚 女士
左一:杭州电视台青少·体育频道主持人——马骞 先生
欢乐大派对
麦琪萝丝的开业典礼,一定是为小朋友们准备的。绚丽的奇幻魔法秀;在空白伞盖布上肆意挥洒的Splat,感受指尖上的江南风韵;在老师引导下,了解江南传统饮食文化,并用模具道具,家长和小朋友一起完成南宋定胜糕制作,化身杭城美食家;体验麦琪萝丝“小小音乐家“特色课程;成为中英文化小使者,感受伦敦英伦+杭州古风场景的跨时空文化碰撞,体验麦琪萝丝带来的独特魅力。活动现场的热闹氛围让每个人都沉浸在欢乐时光里,洋溢着笑脸,快乐的亲子时光在这里发生、定格、延续。
Our opening ceremony was prepared with the little ones in mind. We had a fantastic magic show, a splat class to decorate paper umbrellas, as we got to learn more about Hangzhou culture. With the help of our teachers, little ones learnt about traditional food culture in Zhejiang, making their own Dingsheng cake, a favourite from the Southern Song dynasty. We also had a ‘Mini Musicians’ taster class for our little guests to enjoy, along with a chance to become little ambassadors to China and the UK, as we celebrated the best of East and West. In a sneak peek into the world of Maggie & Rose, everyone had lots of fun, and we were thrilled to see lots of smiling faces and families enjoying time together.
(奇幻魔法秀)
(小小音乐家)
(梦想教室里的魔术表演)
(油纸伞工坊)
(中英文化小使者)
(杭城美食家)
英式美食荟萃
英式下午茶
作为源自英伦的品牌,麦琪萝丝为现场到来的嘉宾提供一个绝佳的英式下午茶环境,现场精致错落的布置,桌面上摆放的精美餐具,伴随着茶点的香甜,沁入心扉的茶香,配上专业的提琴重奏,开启心灵畅快之旅。
Best of British afternoon tea
As a British brand, we were celebrating our British roots at the opening ceremony, with afternoon tea for our families as we celebrated the best of British family lifestyle.
麦琪萝丝特别晚宴
随着健康营养的麦琪萝丝美食,来宾们相互间愉快的尽享亲情,交流情感,温情涌现。彼时、彼刻,共同见证麦琪萝丝又一征程的历史时刻,随味蕾的记忆感知麦琪萝丝独有的美好。
Maggie & Rose family feast
Our guests enjoyed a chance to sample our new menus, which include a range of healthy and nutritious dishes. It was a wonderful day celebrating Maggie & Rose's growth in China, and the family feast was a real treat!
(英式晚餐包间)
(英式晚餐包间)
精美亲子餐食
麦琪萝丝城西银泰城俱乐部
再创杭州亲子新地标
“复古英伦,神秘魔法”,麦琪萝丝杭州城西银泰城俱乐部给人的第一印象就是与众不同,宛如一所英国乡村的魔法城堡学校,为杭城增添了别样的英伦风味。
With signature vintage style, our new club is a glimpse into a magical Maggie & Rose world, full of surprises, that transports you to the English countryside.
前台的设计来自于英国伦敦Paddington Station的造型,融入了“魔法学院电影”火车站的原型,门头是典型的魔法城堡学校门洞的设置,还有一个小飞车的装饰,仿佛一秒穿越到另一个时空。
The design of the front desk is evocative of a British railway station. The doors are from a traditional British school, and our signature car lights hang in the entrance way, giving a sense of starting an exciting journey.
在俱乐部内还藏着一个迷你的城西的著名景点——西溪湿地。缩小比例还原西溪湿地的花鸟树木,在其间深吸一口气,闻到了清新的绿植气息;侧耳倾听,有小鸟的窸窸鸣叫之声,侧目而观,还有湖面的波光粼粼。
In an ode to the famous Xixi Wetlands in the east of Hangzhou, we’ve made our own patch of greenery, hidden in the club. The mini green space reminds you of the flowers, birds and trees you can find at Xixi Wetlands. Take a deep breath and be surrounded by greenery, you can almost hear the birds and see the shimmering lake.
英伦小镇里的橱窗,英制小房子,户外街景,满满的英伦风情,沉浸感十足,让人瞬间亲切感倍增;还有历史斑驳的墙壁,仿佛穿越到了百年前的工业文明时期,老英伦的岁月质感,让这里的一切都是那么纯粹自然。给小朋友带来无限的美好与快乐!
The windows, mini house, a view onto the streets below, make our guests to the club feel a sense of British-ness. We also have 100 year old bricks and stone walls, reminiscent of traditional British buildings, which are a wonderful surprise for little ones and grown-ups to discover. With our natural finishings around the club, the textures, it makes little ones feel happy as they explore the world of Maggie & Rose!
神奇的魔法城堡里汇集各种儿童图书,整个空间有一种古老的英式乡村教堂的感觉,石墙一块一块拼起来的。里边的窗饰、木门以及门锁有着200多年的历史,给予小朋友无尽的幻想空间。
In our library, we’ve collected hundreds of books for little ones and grown-ups to enjoy. The whole space has the feeling of an old English country church, with stone walls pieced together. The window decorations, wooden doors and locks are full of history and more than 200 years old, giving little ones plenty of inspiration and opportunity to dream!
每间教室里装有不同主题的灯饰、既形象又生动,且教室窗户都是开放式的,不会给小孩一种要上课的抗拒感。每间教室还配有原汁原味的英国古董物件,旅行箱、老旧的沙发,主题器具……每一件旧物都像在诉说过去的一个故事。
Each class studio has unique lighting design and is full of natural light, with our big, bright windows. Did you spot the authentic British antiques in the corner of each studio? Look out for old suitcases, furniture and bric-a-brac! Every piece tells a story from days gone by.
餐厅区域大大的落地窗,将大自然的颜色搬进视野;还有为了减少色彩的堆砌,将美学贯穿其中的绿植墙,整体营造出一个十分优雅惬意的用餐环境,足以看出麦琪萝丝亲子家庭俱乐部每一处的设计都十分考究,注重品质。
Our member restaurant has French windows, bringing the outside world in. We also have a lovely living wall, full of greenery in the dining area, making for a spot for the whole family to eat together, in a carefully designed space.
源自英伦,途径香港,上海,杭州
全方位满足中国家庭的成长需求
麦琪萝丝亲子家庭俱乐部于2006年在英国伦敦肯辛顿创立,途经香港浅水湾、铜锣湾,于2018年进入中国大陆,迄今已遍布伦敦、香港、上海、杭州。
Maggie & Rose started back in 2006 in London, with our first, much-loved family members' club opening in Kensington. We next popped up with two clubs in Hong Kong, in Repulse Bay and Causeway Bay, and then landed in Mainland of China in 2018. We now have clubs across the globe, in London, Hong Kong, Shanghai and Hangzhou.
作为全球亲子家庭俱乐部,麦琪萝丝品牌经过十余年积淀,为每个家庭提供综合性&会员制亲子服务,是一个集学习、玩乐、美食、聚会、共享办公于一身的亲子空间;更是一个让孩子和家长共同留下美好记忆的“家外之家”,秉承“Time to be together”的理念,鼓励父母与孩子有更多的陪伴和成长,记录和沉淀难忘的家庭美好时光。
With over a decade of experience opening our family clubs, Maggie & Rose provide our families with a place to spend time together, based on our ethos of eat, play, learn and party. For us, it’s all about building creative spaces for little ones and grown-ups to take ‘time to be together’, encouraging our families to grow and learn, and make unforgettable memories at our ‘homes away from home’.
LEARN-寓教于乐的英式创意早教 Learn through play with our British early years’ learning ethos 英式创意早教是麦琪萝丝最大的亮点之一,经过 15年的英国实践沉淀、8年的香港市场探索,基于"玩中学"的教育法则与体验式方法形成独家早教体系"CREATE"早期教育理念。在开业前,城西银泰的体验点因“寓教于乐”的双语沉浸式教学,受到了众多家长的追捧和喜爱。
Our early years’ curriculum was developed over the last 15 years in London, and has since been trialled and tested in Hong Kong for 8 years. We are all about learning through play and the concept, ‘CREATE’. Before opening, we had a pop-up in the mall where we met lots of families who loved our bilingual, immersive classes and ‘learning through play’ ethos.
在这里,孩子足不出户,即可体验来自伦敦全球同步又原汁原味的五大精华课程——绘本旅行家、梦想制造家、小小音乐家、中华小当家、天马艺术家,涵盖音乐、烹饪、手工、艺术、创造力等领域,每周更新主题课程。
Over the last year, little ones have even been able to try out our classes online from the comfort of home, with our digital Maggie & Rose platform, offering up weekly classes focusing on music, art, cooking, encouraging little ones to get imaginative and creative.
课堂由一名英语母语外教和中文助教一同搭档授课,以趣味故事的呈现方式,让孩子和父母共同参与教学互动,增进亲子关系的同时让课堂知识收获翻倍。孩子们既能一边感受正宗的伦敦口语,也能巧手做美食、欣赏名家名画、创造美丽的音符、尽情涂鸦、释放自己的创造力。
Our classes are taught by one native English speaking teacher, with a Chinese teaching assistant, offering up interactive and fun teaching environments for little ones and grown-ups, which are immersive and bilingual. At our clubs, little ones hear English spoken everywhere, as they get stuck into our classes, whether it’s becoming little cheflets, creating masterpieces, making music together, getting messy splatting or just being creative!
五大精华早教课程 Our five early years’ classes 小小音乐家 Mini Musicians 每个人都是"小小音乐家"!不只有乐器和歌曲才是音乐,车铃声、汽车喇叭声、敲门声……都能用来演奏。结合各类丰富的音乐元素,以此唤醒孩子们的音乐细胞。 Join us to become a mini musician! It’s not just about instruments, why not try a car horn, a bell, a door knock to make music with?Let’s combine different styles of music and get musical as we encourage little ones to develop their musical abilities!
中华小当家Little Cheflets
有见过把课堂搬入生活、搬入厨房吗?学学蔬果名字、数数食材数量,在加加减减中揭开厨房神秘面纱,还能通过趣味性教学启蒙宝贝的数学课堂!
Have you ever been to class, in a kitchen? Learn the names of fruit & veg, get counting, weigh your ingredients and improve numeracy in our cooking classes!
天马艺术家 Messy Masters
在天马艺术家课堂上,孩子们不仅能领略来自世界各地的艺术风格,鉴赏不同时期艺术大师的著作,同时还能化身风格迥异的艺术家体验多种艺术主题,不设限地自由创作。 In our Messy Masters class, let little ones explore the world of art, different artistic style, learn about artists of years gone by and try their hand at creating their own masterpieces! 
梦想制造家 Make & Make Believe
孩子们的所有奇思妙想等都能在梦想制造家课堂中实现!今天在非洲大草原、明天去美国西部感受牛仔竞技、还能森林探险、做化学实验……每节课都在创造一个"小世界",让孩子们真实体验,激发创造力。 Let little ones bring their dreams to life in this imagination-boosting class! One day we’re on the African savannah, then next we’re off to America, then it’s into the jungle exploring, and up next it’s time to do some wacky science experiments! In each class, we create another world, allowing little ones to experience and express their imaginations and get creative.
绘本旅行家 Bookworm Adventurers
精选世界一流的儿童绘本,根据不同年龄段孩子的特点,设置各类主题游戏活动,锻炼小肌肉控制能力,培养前书写能力;激发表达欲和阅读兴趣;感知世界各地的特色人文风俗。 Choose from a variety of story books as we go on an adventure! We split this class up according to a little ones age and encourage them to interact with storybooks, through games, developing motor skills and reading and writing ability.
超酷英伦亲子餐厅EAT
美味套餐让人一下子记住坚持使用食物本味打动味蕾的英伦亲子餐厅,精研世界各地的经典美食供全家人玩乐之余共享。榴莲披萨,舒芙蕾,奶油蘑菇培根意面、烤鸡、港式原味鸡蛋仔……每一份菜肴都是味蕾的专属狂欢。
Our tasty dishes use quality ingredients, making our restaurant a real hit with our members, mini and grown-up! Our menus draw inspiration from all over the world, with each dish carefully laid out for our families to enjoy.
(麦琪萝丝城西银泰城俱乐部超酷英伦亲子餐厅——舒芙蕾)
(麦琪萝丝城西银泰城俱乐部超酷英伦亲子餐厅——榴莲披萨)
英制攀爬游乐PLAY
麦琪萝丝采用苏格兰木材,由英国伦敦设计师亲自设计的攀爬游玩设施,无味又原生态,并与全球俱乐部统一铺设软垫,磨圆尖角,小朋友可以在此自由攀爬,舒展身体。
All of our playspaces are made using wood flown in from Scotland, and are completely natural, and designed and made in the UK. With soft, grass-like flooring, we’ve been careful to make our spaces perfect for little ones of all ages, so they can get busy playing and enjoying our energy-busting play areas.
专属定制派对PARTY 麦琪萝丝还为家庭提供派对定制服务,以十余年的派对企划和执行经验,精心策划每一场专属派对。定格每个孩子成长过程中的重要时刻。这里有剧情式的脚本,假设性的人物扮演,创造奇幻魔术、梦幻泡泡秀等各种意想不到的惊喜,童话里的“骑士梦”、“公主梦”都能在这里实现!陈小春的儿子Jasper、梁咏琪的女儿Sofia等也都曾亲自感受过麦琪萝丝派对的独特创意,一秒GET明星同款派对。 Maggie & Rose has been putting on parties for our families for over a decade; we are expert party planners, dealing with everything from the planning to hosting on the day! Let little ones party dreams come true! We’ve got bubbles, and themes inspired by everything from fairy tales and knights, to princesses and pirates, to celebrate those special moments. We’ve become a hit with so many families, including Chen Xiaochun's son Jasper and Liang Qi's daughter Sofia! 相信很多家长已经迫不及待的要加入我们这个有爱的大家庭了,如果您现在成为麦琪萝丝 城西银泰城俱乐部创始会员,还将享受特别优惠哦,快来加入我们! We know that many of you have been interested in our new clubs and can’t wait to join our family. Now jump the queue and become one of our first Founding Members at our new club, and you’ll get a whole host of super-cool benefits for being the first to join us!
亲子家庭奇幻之旅已开启
未来更多精彩敬请期待
作为麦琪萝丝的重要战略部署,杭州城西银泰城俱乐部的开业,将继续在中英两国低幼端教育理念上取长补短,中西结合的亲子家庭俱乐部成功经营落地,为中国大陆的亲子教育注入一股新鲜力量。接下来麦琪萝丝将凭借其雄厚的实力进一步拓展其教育版图,今年夏天,上海南丰城俱乐部也即将登场,并不断拓展华东乃至更广阔的的一二线城市,陆续进军华南市场......致力于提升中国幼儿品牌项目的国际化程度,带给更多家庭史无前例的英式城市家庭生活方式,为行业格局带去新的思考。
As part of our expansion in the Mainland of China, the opening of Intime City Club in Hangzhou gives us another opportunity to learn more about families and their needs in the city. We believe the combination of our British roots, alongside our localised offering will provide families with the ultimate destination to enjoy. We will also continue to expand into the summer, with our new Shanghai club opening at The Place. This shows our continued growth in the region, and in China’s first and second tier cities, as we bring the best of British early years’ learning to Chinese families. With our British family lifestyle offering and thought leadership, we look forward to what the future will bring for the brand.
(麦琪萝丝上海虹桥南丰城俱乐部设计手绘图)
(麦琪萝丝上海虹桥南丰城俱乐部POP-UP点位 )
今后,麦琪萝丝城西银泰城俱乐部会陆续“上演”更多精彩活动,小编也会继续深入挖掘俱乐部的趣味故事带给大家~ 我们也期待着更多的家庭加入麦琪萝丝,共同谱写亲子时光,重提家庭温暖! After our opening, join us at Maggie & Rose Intime City Club, where will continue to hold lots of fantastic activities and events, which will be shared with you all here! We can’t wait for more families to join us, to take time to be together and enjoy the best family moments with us at Maggie & Rose.
